Globalization and digitalization have leveled the playing field for all market players, but somehow some companies are gaining loyal customers while others are losing them: What is it? — your competitors wonder. The variables underlying our review may include advertising creativity and product quality, but in the context of a mobile app, the variable that stands for users deserves attention.
For example, according to research, more than 57% of consumers favor companies that have a mobile app. Search engines are better at promoting those companies that also have an app. This is especially important for fintech software services where conservative approach, security and accessibility play a key role. KindGeek knows how to make a point: app usability and functionality play a key role in improving user experience, in a highly competitive market it’s a matter of life and death.
However, there is a common perception that creating a tool like a mobile app is something difficult and financially out of reach for small businesses and startups. Practice convinces us that, in fact, this is a myth. Today, with the help of a company that specializes in the full cycle of fintech product development, you can create a functional and efficient app without going bankrupt. In the text below we tell you how it is to make your own mobile app quickly, qualitatively and cost-effectively, paying due attention to functionality and quality in such a way that you get the perfect mobile solution for startups and small businesses. The role of mobile applications for modern business is convincingly written by Nadezhda Angelova on behalf of Trakia University.
Why Your Business Needs a Mobile App in 2024
So, once an attribute of only expensive products and services, today the mobile app is a key tool for businesses that aspire to be, if not at the forefront, at least not lagging behind. The user-friendly interface and easy user experience of an app ensure customer loyalty and help make interaction with the product convenient. This, in turn, noticeably increases the visibility of the promoted brand. Think about how often your customers pick up a smartphone. Now imagine that with the help of an app they can order your product or service in just a few clicks — ideally three. That’s not just convenience — it’s a competitive advantage that can make all the difference. Even basic features like a shopping cart, smart tips or online ordering can both attract new users and increase revenue from old ones.
Here’s a simple comparative analysis to help answer the question posed in the title: More than 85% of users use mobile devices to access the internet. 67% of that number of customers make purchases through apps rather than mobile sites. According to Kindgeek, a company that specializes in mobile app development, the implementation of a mobile solution they built for a small restaurant increased sales by 30% by implementing an online ordering module.
How to Save Money on App Development
Application development can be affordable if you choose the right approach. Digital technologies such as low-code and no-code platforms are designed to speed up the development process and reduce costs. All you need is to correctly identify the key features of the app and choose the right development tool or partner. For example, with platforms like Kindgeek, you can build a basic app in just a few weeks.
The problem with this approach can be that most businesses waste money on unnecessary features or mismanage their budget. The solution is to identify key features and utilize available technology. For example, when talking about fintech services applications, key features might include a user-friendly interface for transferring money, built-in security, and support for integration with other financial platforms.
A structure that helps you focus on key tasks
| Category | Required Features | Optional Features |
| User Interface | Easy navigation, simple design, multilingual support | Complex animations, custom avatars |
| Functional | Money transfers, bill payments, transaction history | Integration with social networks, internal gamification |
| Safety | Two-factor authentication, data encryption | Biometric authentication (can be added later) |
| Integrations | Connection to banking systems, API support | Integration with less important external services |
| Customer support | Live chat, FAQ, real-time support | Voice assistants or chatbots with a high degree of detail |
Instead of spending budget on underutilized features, such as complex animations that don’t add value to the user experience or built-in games that distract from the core purpose of the application, it’s better to focus on the features that really matter. In fintech service, customers value reliability, speed of operations and intuitive interface above all else. Delving into unnecessary “features” not only increases costs, but can also complicate the use of the application, which reduces its appeal to users.
Using platforms like OutSystems or Bubble allows you to quickly create an MVP (minimum viable product), test it on the market and attract investors for further development. This approach not only saves resources, but also allows you to focus on what really matters.
Finding the Right Development Partner
Choosing the right partner for app development is like the foundation of a house: if it’s solid, everything else will hold tight. But what happens when you choose the wrong one? Unqualified developers or companies with non-transparent processes can not only derail deadlines, but also increase costs. To avoid such problems, it’s important to pay attention to key criteria beforehand: experience, portfolio and testimonials. Example. A startup that turned to KindGeek was able to reduce its development timeline from six months to two thanks to a transparent and phased approach. Finding a good partner is easier than it seems if you know where to look. Medium knows eight steps to finding the right developer partner.
Conclusion
A mobile app is no longer a luxury — it’s a necessity for businesses aiming to grow and stay competitive. For industries like fintech software solutions, where customer convenience and efficiency are key, having a mobile app can be a game-changer. With the right approach, you can develop an app that’s functional, cost-effective, and tailored to your needs. By focusing on essential features, leveraging modern tools like low-code platforms, and partnering with experienced developers, you can save time and resources while delivering a solution that truly benefits your customers.
Ready to take your business to the next level? Start building your app today and unlock new opportunities for growth and success. Your customers — and your bottom line — will thank you.
