The concept of visiting your dream house or exploring an elaborate building without leaving the house sounds wonderful, right? Let’s introduce you to the new craze of virtual real estate tours offering new dimensions to spatial experiences.
With the evolution of technology, these tours have established themselves as crucial elements in the real estate and architectural industries. Thanks to cutting-edge technologies – 3D visualization, virtual, and augmented reality – prospective customers and clients can see the property in ways they’ve never been able to before.
The increase in the use of virtual tours has been phenomenal. Studies show that there is a 40% more pronounced interest for listings when they include a virtual tour compared to when they do not. This is a change in pattern toward a new norm: combining the comfort of doing things in the virtual realm with the necessity of making the decision without leaving the house.
Virtual Tours as an Effective Tool in Marketing and Designing
Virtual tours are beneficial in enhancing the two aspects of design and sales presentations and strategies, respectively. The biggest benefit is the increased time and interaction with clients.
As virtual tours give users the freedom to look around the structure instead of looking at a picture or a single floor plan, this quiet interaction creates a different form of intelligence. A much more personal level, where prospective buyers are encouraged to think about what it would be like to be in the room, even before they actually enter one.
What is more, these tools make it easier to make crucial decisions. This is because they enable virtual property viewing, whereby the viewer can see the picture, layout, and design of the whole house.
A good example is when a couple wants to move, looking for a new home, can use a virtual image tour to see what it will be like for them on an ordinary day in that particular house. They can evaluate how large the rooms are, how they would be inter-connected, and what the general environment would be like while sitting comfortably on their own device. Such capabilities often result in quick and decisive purchasing actions without the many ‘in-person’ visits that characteristically take long.
Virtual tours also efficiently present outstanding aesthetic qualities that may not be highlighted in photographs. An impressive architectural design or a beautiful garden, perhaps, these adventures can also showcase the intricacies of a property. This attracts potential buyers’ attention and adds respect and pride to the designer or the estate agent.
Key Tools for Making Magnificent Virtual Tours
In view of the increasing need for virtual interactive 3D tours, different providers have developed virtual walkthrough software for professionals to use in creating virtual tours. To that end, here are some of the best tools available on the market today:
- Matterport: Using Leading technology, this platform employs 3D scanning to create realistic 3D interactive models. With a matter port, you can virtually look around a space, giving the users the feel of being there which is why real estate users love it.
- TourWizard: TourWizard makes it easy to create engaging 360-degree virtual home tours. This is a simple yet effective solution.
- Kuula: Kuula is an all in one tool that allows users to make virtual tours and 360 degree photos. Its myriad of customizable choices is the reason why it is so widely used by architects and real estate agents.
- Pano2VR: Numerous customization options are offered by Pano2VR, which is one of the best programs for converting panoramic images & creating interactive tours. It’s great for designers who have particular features in mind that should be made prominent within their designs.
- EyeSpy360: Affordable and user-friendly, EyeSpy360 is one of the top 3D tour platforms that allows for the creation of 360 virtual tours with nothing more than a smartphone. This is a good option for professionals just starting out and looking to engage with the virtual tour industry because they do not have deep pockets.
These software solutions assist in the creation of interactive 3D virtual experiences that target clients’ attention and facilitate the ideas behind the marketing campaign.
The architectural and real estate industry is changing and with that, the need for 3D virtual design tours will become even more necessary. By adopting these new technologies, professionals can increase engagement, speed up the process of reaching a decision and make more sales in the end.
Need help? Here is a link to a company that specializes in 3D interior and 3d exterior visualization, virtual 3D tours