With each passing day, the digital landscape continues to get even more competitive. But that’s not surprising, is it? Ever since the internet came into being, and we saw brands taking it to the digital space to battle it out, things have been evolving rapidly.
However, this is also where things have gotten super-competitive over the years. Brands that aren’t doing everything they can to stay ahead of the competitive curve lose steam fast, no matter how good a headstart they get. It’s that simple.
This brings us to guest-posting, or writing for other blogs. Let’s shed light on why that is important, how it can supercharge your brand, and why you simply cannot afford to ignore it.
6 Ways to Supercharge your Brand through Guest Posting
Ever come across one of those sections on websites where a business or publication shares outlines, guidelines, or requirements for external contributors? You know, the ‘Write for Us’ section on a website, encouraging freelance writers and guest bloggers to submit their content on the site?
This is where you come in! And, you don’t have to be a blogger or writer. As long as you’re a brand looking to get discovered in new places, guest blogging is for you. Just do it, and don’t think twice!
Here’s how writing for other blogs supercharges your brand:
1. Establish credibility and authority
Posting on high-quality and authoritative sites helps you build brand credibility. The website you’re posting on is already favoured by Google as an “important” site; when readers start seeing your brand name pop up, they will trust you more easily and see you as an expert who can help them solve problems.
Think about it: a great guest post showcases your knowhow on a specific subject or even specific pain points. The more information you put out, the more you are seen as a thought leader in your niche, ultimately.
Publish content on an established website and you foster a lot of trust among readers who are willing to become followers and long-term customers.
2. Increase brand awareness and exposure
Ever seen one of those timeless commercials where a celebrity and brand join forces? Think Michael Jackson and Pepsi or James Bond and Aston Martin luxury-sport vehicles. You get the idea.
Guest posting isn’t all that different, actually.
By teaming up with a popular blog or business with established authority, you can get seen by new audiences, showcase key products and services, and demonstrate how you have real solutions.
Through targeted brand messaging, for example, you can tailor each guest post to speak directly to your prospects, helping them understand the value proposition behind each offering.
The more you get featured on high-traffic, well-established blogs, the more your brand is exposed to a wider target base, some of whom may not even have heard of you or discovered you otherwise.
3. Find an audience you never knew you had
By contributing valuable thoughts and information to a blog that already has substantial popularity and readership, you can find new audiences. At times, it can be challenging to determine who your ideal target audience is or whether a given product/service will sell.
Writing for other blogs is an excellent way for you to create demand around your brand.
Let’s say you start posting on industry or niche-specific blogs – chances are you’ll find an audience that is already really interested in the information you are putting out. This kind of targeted brand exposure can increase engagement and prospective business by tenfold.
Think about the long term impact this could have. Even weeks and months after your guest post going live, you can continue attracting audiences through search engines, social media sharing, world of mouth, etc. Simply by guest posting, you will offer them incredible long-term value, creating immense popularity around your brand.
4. Strengthen relationships in your industry
One of the best ways to supercharge your brand is my strengthening relationships within your industry or niche.
If you think about it, guest posting is more or less a relationship-building exercise. You’re collaborating with everyone from website owners and industry influencers to niche experts and thought leaders, creating mutually beneficial connections in the process.
These relationships are extremely crucial. They can potentially help you build more guest posting and collaboration opportunities – perhaps, even partnerships – to further boost your brand.
5. Guest-posting is a cost-effective marketing strategy
It totally is!
If you stack up guest posting against paid advertising, the former is a very cost-effective strategy, requiring virtually no upfront investment and high returns. All you need to do is invest some time, energy, and expertise, and craft your content so it really flies off.
It’s a low-cost promotional vehicle because most guest posts are free. In fact, many might offer compensation for your efforts so, ultimately, it’s a rather budget-happy way to promote your brand.
Plus, paid ads bring short-term benefits in most cases. Guest posts, however, offer long-term benefits, because your content stays on the blog, driving traffic over time, especially as you update it from time to time with higher ranking keywords or additional information.
6. Social media booster
Any brand looking to grow must know how to attract social media juice.
Guest posts are a great way to boost your social media profile, particularly once you start sharing your content on the authority site’s social accounts.
Social sharing, for example, can provide your brand with a lot of exposure across popular social media channels, and this exposure can lead to new followers for your own social accounts, taking your brand’s reach to ridiculous levels.
Closing Thoughts
Time and time again, guest posting has been proven as a cost-effective long-term strategy for growing your brand.
It helps you build some powerful relationships in your niche, increase traffic, build authority, and inspire trust as well as confidence.
Why not start to supercharge your brand right now?