Google Ads vs. DIY Marketing: Why Outsourcing to an Agency Wins Every Time

In today’s digital age, having a strong online presence is essential for businesses of all sizes. Among the myriad of digital marketing tools available, Google Ads stands out as a powerful platform for reaching potential customers. However, the question arises: should businesses manage their Google Ads campaigns in-house or enlist the help of a specialised agency?

The Challenges of DIY Google Ads Management

Managing Google Ads campaigns in-house comes with its fair share of challenges. Firstly, there’s the issue of time and resources. Small businesses especially may find themselves stretched thin, juggling multiple tasks with limited manpower. Learning the ins and outs of Google Ads and staying updated on its ever-evolving features can be a time-consuming endeavour, often detracting from other essential business functions.

The complexity of the Google Ads platform further compounds the challenge. From keyword research to ad copywriting, campaign optimisation to budget allocation, there’s a multitude of intricacies to navigate. Without prior experience or expertise, businesses may find themselves overwhelmed by the sheer complexity of it all, leading to suboptimal campaign performance. This is why they often turn to Google ads management services.

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The Benefits of Hiring a Google Ads Agency

Enter the Google Ads agency – a dedicated team of experts equipped with the knowledge and experience to maximise your advertising efforts. By outsourcing your Google Ads management, you gain access to a wealth of specialised expertise. These professionals are well-versed in the nuances of the platform, from keyword selection to bid management, and can devise strategies tailored to your specific goals and target audience.

Moreover, enlisting the services of an agency frees up valuable time and resources within your organisation. Instead of grappling with Google Ads intricacies, your team can focus on core business functions, whether it’s product development, customer service, or strategic planning. With the burden of campaign management lifted, you can redirect your efforts towards driving growth and innovation.

How to Negotiate the Price with a Google Ads Agency

You’ve got your heart set on a Google ads agency. You’re impressed by their experience, their team appear accommodating, and you want to get started as soon as possible. There’s just one problem. You’re worried that your budget won’t cover their services. Before you give up, know that some Google ads agencies are willing to work with your budget and adapt their service. You’re not going to know for sure until you book a discovery call. Here are some tactics you can try on that call to lower the price and successfully negotiate.

Be Firm

Know that the sales team of a Google ads agency will have experience. They know clients they can push and offer mediocre deals to. Then, they understand a business owner who’s confident and firm with their approach. You need to make sure you’re the latter. Therefore, start negotiations by showing you’ve got your goals in mind and you’re sticking to your budget. You need to have the power in your hands and show it’s up to the Google ads agency to win your business.

A good tactic is to show that you’re willing to go elsewhere and you’re just inquiring. Don’t come into the discovery call acting like you’re settled with their services. You have to be a hard book to read so they don’t know your next move.

Quote Other Services

In your mind, you might have found the perfect Google ads agency. But, you cannot let them know that they’re your preference. Instead, you must act like you’re shopping around and exploring your options. They need to work hard to secure your business. To do this, gather quotes from other Google ads agencies in the area. Make it look like you’re willing to choose their services because it’s a better deal. This will ensure that your preferred agency takes notice and will have to develop a better contract for you that will entice you away from the competition. Quotes are normally free, so you don’t have anything to lose.

Consider a Long-Term Deal

Generally, long-term contracts are more cost-effective than shorter ones. Google ads agencies will give you a better price because you’re committed for longer. While it can be a risk for your business, it’s best to go for a long-term deal if you’re sure you’re making the right choice. It’ll save you money overall. Ideally, you want to see if an agency has contract-free campaigns. This would be your most secure option. However, a long-term contract might be the only way to access a better price.

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Conclusion

In the age-old debate of DIY vs. outsourcing, it’s clear that hiring a Google Ads agency holds numerous advantages. From access to expertise and resources to improved campaign performance and ROI, the benefits are undeniable. By entrusting your Google Ads management to seasoned professionals, you can focus on what you do best – running and growing your business. So, if you’re ready to take your online advertising efforts to the next level, it may be time to partner with a Google Ads agency and reap the rewards of strategic digital marketing.