Who hasn’t read a travel blog and wished to be in that remote place that was being shown? A lot of people read travel blogs daily, whether it is to plan their next trip, to enjoy the wonders of nature, or to increase their general knowledge. Regardless of the reason, when seen from the other side –a digital marketer’s perspective–, creating a travel blog is a great opportunity to earn additional money online. But, how to become a travel blogger? And how to travel blog and make money? In this article, we will talk about everything you need to know if you want to know how to start a travel blog and succeed at it.
Why Create a Travel Blog?
Being a travel blogger may be the dream for many, due to the sense of freedom that it gives to write about the corners of the world, but it also presents great opportunities due to the vast niche that there is for people interested in reading this kind of content. Here we will mention some of the advantages that a travel blog job has over other types of blog jobs.
Large Audience
The main reason that makes a travel blog the king of blogs, according to our perspective, is that there is a huge audience willing to read about trip topics. For sure we’ve all read an article about a country or city that we were going to visit soon, to understand everything it has to offer and plan our trip accordingly.
But this is not the only reason to follow a travel blog. A lot of people who are into this kind of blog don’t even visit the places that they read about, and they use that material as a way of traveling itself.
Visual Aspect
When writing a blog about travel, there is always room to place a lot of images or photos. It is crucial that not only text is present in the post, but also many images that could represent what is being said.
This gives the post a visual aspect that is very positive to the outcome of the post and increases the aesthetic value of the blog. It is key to create great texts and combine them with great pictures. It is important to have this in mind when thinking about how to start a travel blog and succeed.
Special Connection With Your Audience
Travel blogging is an activity that suffered its transformations throughout the times. However, in essence, having a travel blog is all about sharing experiences in a very personal and intimate way. When you create your content for your blog, you will be talking about visited places and cultures, your personal perspectives on them, and topics that will in a way show who you are to your audience.
This generates a sense of proximity to them that does not happen with other types of blogs, which increases the connection generated between yourself and your readers and makes them want to come back for more.
Creating Your Own Travel Blog
We’ve mentioned that a travel blog has some advantages over other types of blogs, but does that mean that your blog will be successful just because it is about travel? Is this how travel bloggers make money, just by creating random content about random places? Well, as you can imagine, it is not that easy, and there are some things that need to be taken into consideration when searching for ideas for a travel blog. Let’s share some recommendations to increase your possibilities of creating a successful blog in our following titles. You could also check these tips to create a blog which are applicable to any kind of blog, including travel ones.
Know Your Audience
It is crucial to understand who you are writing to. Picture how you imagine the majority of your audience, their likes, dislikes, their personality, and everything that you could think about them, so you have a clear idea of what to write about, and how to write about it.
If you create content that is targeted to a specific audience and keep up your work around that idea, it is more likely to ‘enter’ that niche with more ease and succeed in your task.
Consider an SEO Strategy
If you are asking yourself how to make money with a travel blog, you must know that, in order to achieve that, first your audience needs to be able to find what you are writing about. To increase the possibilities of it, it is very important to follow an SEO strategy.
The core of an SEO strategy is keyword research, that is, using in your blog posts the words that your audience is likely to look for in search engines. Besides that, it is important to learn how to check keyword difficulty, so you know exactly which keywords are easy to rank for and which ones will require additional work.
Be Original
Originality is key to winning a place among your audience’s most-liked blogs. With the overwhelming amount of information that there is in the internet world, it is always gratifying to find sites that have their own voice and say things their own way, rather than just repeating what others are saying.
Make sure that you create quality content and that you say it in a way that is only yours, so you create a brand voice that your audience will easily identify and value.
Upload Content Frequently
We talked about the quality of the content that we need to generate in our previous title, but it is not all about quality. If we post content once per month, for sure we won’t be able to succeed at blogging, or at least we won’t be taking the most out of it.
If we want more people following our content, or for people who already read one post to come back to our blog, it is important to create content with a certain frequency, which could vary depending on your goals, but it could be somewhere around 3 to 6 posts a week.
The Advantages of Outsourcing Content Creation
We already learned how to start a travel blog, and the advantages that it has over other types of blogs, and we provided some additional tips to make sure that your blog reaches the highest number of people and succeeds.
Now, we will provide an additional recommendation, which is to outsource the content creation with a travel blog writing agency. By doing so, we will gain some benefits:
- Save money: Although you may think that hiring a travel writing agency is costly, it is in general more cost-effective than doing it yourself, or even having a member of your team exclusively writing content.
- Save time: The time that we save when leaving this activity to a third party is time that you or your team members can use for other more productive activities, like sharing the blog posts over social media to obtain new followers or working on other digital marketing strategies.
- Avoid writing errors: If you outsource this activity to an expert agency, it is more likely that the final text that they will provide will be of higher quality than a post written by you or your team, including errors in writing, tone, etc.
We are wrapping up this brief article and we hope that you now have a better understanding of how to start a travel blog and make it successful. Make sure that you follow all our tips and recommendations and for sure you will start seeing positive results over time.