In today’s immensely competitive business landscape, running a business, even a brick-and-mortar one, without a solid digital presence is impracticable. Today, customers are becoming heavily reliant on the internet. They seek information online – from researching products and services to finding out the business hours. According to Safari Digital, approximately 97% of prospective customers search online to find about a local business.
Given this staggering figure, it’s indispensable to create a well-designed website for small business. A highly-functional and user-friendly website serves as an effective digital storefront for your company. It helps gain a competitive edge and opens new avenues for growth.
Despite these advantages, small business owners are still reluctant to create a website. They believe that the whole process of building a website from scratch is no easy feat – from deciding on a web hosting provider to buying the domain name to keeping up with costs of launching your website.
Nevertheless, nothing could be further from the truth. Today, website design software has become sophisticated to the extent that creating an appealing site no longer requires coding skills. You only need to follow some basic steps to develop a functional site. This article will walk you through the whole process of building an optimized website for your small business.
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Small Business Website Design Guide
1. Get a Domain Name
Suppose you have a physical shop. Of course, you will craft a sign that draws attention to foot traffic to your shop, right? Similarly, a perfect domain name lures online visitors to your digital presence. Simply put, a domain name is like an online address. Potential customers need to type your address on their browsers to access your website. So, it’s imperative that you pay close attention to it.
Make sure your chosen domain name is simple, professional, and relevant to your business. You must avoid using numbers, abbreviations, or acronyms in your domain name as it may leave your customer perplexed. A good idea is to get a .com, .net, or .org domain extension. This, in turn, will increase credibility of your brand and help you rank higher on search engines.
2. Select a Web Hosting Provider
Are you wondering what exactly a web hosting is? Well in simple terms, it’s a server that allows you to store all your site data and files so the public can access whenever they wish. Thus, to create a small business website, selecting the best web hosting provider is crucial. Since hosting your own site may seem a bit pricey, a better idea is to go for an external hosting provider.
Before you choose a web hosting provider, take your time to research a few features. For instance, see if the web hosting provider offers site security features (SSL), whether they have reliable customer support, or what is the storage and bandwidth limit.
3. Design the Layout of Your Website
Just like business owners create a blueprint for their storefront, designing a layout is also vital. Crafting a website layout will set the foundation of your site.
Unsure where to start? No worries. There are ample website themes and templates available on the internet. If you are on a shoe-string budget, you can use the free ones. All you need is to install and activate them and make changes wherever you feel necessary. However, if you have an adequate budget, you can also go for the premium themes. Or better yet, you can enlist the help of an experienced small business website designer.
Once you are done with setting the layout, don’t forget to create a logo. For a small business website design, ensure to select a logo that best aligns with the brand identity.
4. Come Up with Compelling Content
After creating the layout of your small business web design, it’s time to add valuable and compelling content to your webpages. It doesn’t matter how good your domain/hosting plan is or how attractive the layout is; if the content on your site is not up to the snuff, the audience won’t engage and hence, no conversion.
While you may organize your web content as per your wish, a pro tip is to create a few crucial pages. These may encompass homepage, contact page, product/services page, and about us section. A homepage is like a front door, make sure it has clear and crisp content, CTAs, and eye-catching visuals. You can share your story in the about us page. Lastly, your website’s content must comply with Google’s E-E-A-T guidelines that are updated frequently, it is best to collaborate with expert content writers in Dubai who can guide you in curating content that is SEO-optimized and compliant with Google’s helpful content and E-E-A-T guidelines.
5. Optimize the Website Content for Search Engines
Conducting search engine optimization (SEO) on your site can help your business secure the top positions on search engine results pages (SERPs). A search-engine friendly website is more likely to leave a profound impact – it can attract prospective customers and lure them to take action.
While coming up with captivating and engaging content is unquestionably an important tactic to boost your rankings on search engines. However, there exist several other strategies that can level up your SEO game. For instance, you can target relevant keywords and place them naturally throughout the content.
In addition, you can strategically distribute internal and external links across your website content. However, be sure to place these links in a way that provides value to the user, else it could leave a detrimental effect on your rankings. Furthermore, you can optimize images, add alt texts, create featured snippets, and optimize URLs to improve online visibility.
Final Words
Contrary to large-scale enterprises, small businesses, typically with their limited resources, need to take on a straightforward and budget-friendly approach to promote their offerings. Developing a website can help businesses attain this goal, allowing increased online visibility and a broader customer base.
A business website serves as an essential step in expanding your reach, sharing key information, and establishing authority in your industry. However, before you begin creating website design for small business, understand your overarching objectives and your intended audience. Once you have a strong knowledge about this, you can come up with compelling content and craft creative design elements to build the foundation for your venture.
However, all of this can often become overwhelming, and you might end up wasting long hours learning about the intricacies of web development. Therefore, to ensure that you remain focused on your business’s core competencies it is best to outsource web design to a professional web design company in Dubai. They can help you develop a world-class, functional, responsive, and SEO-optimized website that sets the stage for success.
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FAQs
- How to make a website for a small business?
First, determine your business objectives and understand your target audience. Next, select a user-friendly domain name, web hosting provider, and platform. Then, craft a layout, add engaging content, optimize, test, and launch. If all of this seems intimidating, you can always contact a web design agency and let them do the magic.
- Which type of website is best for small business?
The best website for small businesses mainly hinges on specific goals and objectives. A versatile site with user-friendly interface, easy navigation, responsive design elements can immensely benefit small businesses, such as it can lead to enhanced engagement and increased conversions. You can engage specialized web design services for small business to maximize these benefits and build a solid online presence.